Digital Marketing Blog: March 2021

Sunday 14 March 2021

Internet Marketing For Beginners


 Are you a beginner to internet marketing? If yes, do not believe the lies of easy money and get rich while sleeping.

Succeeding at internet marketing requires you to learn the basics and be prepared to work at it consistently, day in day out.

There is a lot to do if you want to succeed but it’s worth the effort.

 

 To succeed you will need to:

 

. Learn how to build a niche website, or gain enough knowledge to make sure that the moment you hire an expert web designer from fiverr, they will build an effective and responsive website for you.

 Click here to hire an expert web designer from fiverr

 

.Understand the search engine optimization (SEO) so that users can actually find your site and content, as well as setting up the site so that the search engines or bots can "crawl" it.

Click here for SEO tools

 

.Get an autoresponder service such GetResponse and learn how to use it effectively. Automated email marketing for communicating to your customers as well as for sending promotions.

 Click to sign up for a 30 day free trial of Getresponse


For you to succeed online, you need to learn and understand the basics.


There after , you need to do keyword research in your chosen niche.

Click here for the top 10 profitable niches


You also need to research your market and find out what they actually want and need.


This is very important and it should be your first step before you even setup your web presence.

 

You must not produce something, for example an eBook about digital marketing agency and then start looking for your target market, it will be very difficult to succeed and you may actually fail.

 

All of this is very easy than it seems, with tools like SEMrush and ahrefs which will give you results for key word research, keyword difficulty and search volume.

 

You can easily do a google search of your chosen niche, use keyword research tools to find if your chosen niche is relevant,

find keywords with high search volume, low keyword difficulty and you will be on your way to success.

 

Of course you can't learn it all at once, but with time it will all come together.


The important thing is to take action and start your internet marketing one step at a time.

 

There endless opportunities in internet marketing and you can do it in a million different ways.


You will also get a lot of offers telling you that you need various products and services in order to make money online.


Some are genuine and a lot more are not so true.

 

If you are in a hurry to get started, you could use tools like

Groove funnels and wealthy affiliate while you are getting your website ready.



Groove funnels and wealthy affiliate both enable you to create simple focused web pages and funnels around your chosen niche.


They are free, very easy to use with an option to upgrade for more tools and services equivalent to websites, that's if you feel the need not to change and move to your website.

 

Similar to websites, you can easily create landing pages, product pages, funnels and insert affiliate links for you to earn a commission, when someone makes a purchase.


This is a more effective and no cost way to get started with earning money online while you are learning.


And it is the simplest way to get started on online if you are a beginner.

 

To recap, here are the steps you need to take to begin internet marketing:

 

Find your niche

Keyword research

Do market research


Try your ideas on free platforms such as Groove funnels or wealth affiliates.




  • Learn basic internet marketing skills and strategies
  • Learn basic Search Engine Optimization (SEO) skills
  • Build an effective and responsive web site

 

Anyone can make money at internet marketing and a lot of individuals have become millionaires, as long as you understand the basics, put them to use and advance from there.


Just remember that it is a job just like any other job and it takes hard work and focus.


Money won't just show up just because you have a website and online presence.

 

How To Get SEO Optimized Articles For Your Website?




After you setup your website, you need to put up content for your readers and customers in your chosen niche.

 

Content writing is one of the key promotional strategies that you should be using to drive targeted traffic to your website.

 

Search engines like google and Bing require fresh content all the time and article exchange is a very popular way.


In this way, people get fresh content for their sites, it’s also a method to promote themselves and get backlinks for the sites which are critical for website ranking

 

This system works well because new articles are wanted by the search engines who are attempting to satisfy there users with more updated information .

 

Internet is almost everywhere in the world and users want information.

 

The internet is viewed as one large database where you can find all the information you want;

Likewise, the search engines view it as resource for written material to provide in their SERPs (Search engine results pages).

 

Search engine are always looking for unique content.


Content that is not duplicated therefore articles that are rewritten become unique as far as they are concerned.

 

Although fresh articles are a good way to provide content to your targeted audience, they cannot just be written in any way and posted on your website expecting the search engines to find them.

 

There some rules that you have to follow when writing content and present it to search engines so that people can find it.

 

Search engine prefer sites that are specific about the topic.


Sites should have keywords they are ranking for, metatags, title tags, and search descriptions have to be organized according to search engine algorithm requirements.

 

To rank for the keywords in the niche topic you are writing about,

it’s important to first do a research on google by looking at the top 10 competitors in your chosen niche,


Look at what they are writing about to get an idea so that your articles can be unique, relevant up to date.


Almost every piece of article you read will have a beginning, middle and end with keywords inserted in appropriate areas.


So it would be wise to remember to structure your article in the same way and not try to re-invent the wheel.

 

The end of an article should have a conclusion giving possible answers or a summary of what has been written about the topic.

 

Content articles are easier to read when they in short say 2 -3 sentence paragraphs.


No one wants to read a block of words not written in a certain order.

 

Making money online isn't just about writing articles for yourself to promote your own website and business, you could also write articles for other people's websites, blogs etc.

 

If you are not full of ideas of what to write, you can engage an expert on fiverr to write for you at a fee.

 

Writing on a daily basis will help you to improve on the writing techniques.

 

Like most things in life at first this type of prolific writing may seem very difficult but the more of it you do,


The better and easier it will become and the potential to earn more increases.

 

If you prefer to use an automatic article rewriter, you can use spin rewriter.

Click here for Spin Rewriter free trial

 

Web Hosting - What Server Should You Use?




There different types of webhosting offered by many different webhosting companies, and they fall in the following categories


Lets have a look at each one of them;-


Dedicated hosting is mostly for users or webmasters who run hundreds of websites,


or those who have 1 or 2 extremely large websites that require important resources.


Examples of websites that use dedicated server hosting are those that have very high-traffic such as news sites, large conversation forums, video hosting sites, image upload sites, and so on.

 

If you are just starting out, shared hosting is far the best option and most cost-effective hosting choice.


This kind of hosting in essence means that you're sharing server disc space and bandwidth allocation at a comparatively low price.

 

Unfortunately there might be instances when you exceed your shared hosting resources.


When this happens you will end up paying extra, this is something to keep in mind as a new,

online website owner on a shared hosting Service.


When this happens, your site could even drop until you pay or upgrade to a higher hosting package.

 

Furthermore, besides the small amount of shared disk space and allocated bandwidth you basically have no complete control on your server.

 

However, you can go for something between Shared hosting and dedicated web hosting, which is VPS hosting service.


VPS stands for virtual private server, and while you will still be on the same server with other users, you have much more control of what is taking place with VPS hosting.

 

Essentially, VPS hosting allows you core level access to your server, though at the same time you also have access to related resources that are available with with common hosting.

 

When you run into server resource issues, that is when you can run past Shared hosting and VPS and switch to a dedicated server hosting.


With dedicated hosting, you get complete control over everything.

 

The capabilities of the device your website is operating on will basically make the boundaries and capabilities of your site.


With superior computing power, you end up with maximum traffic and ranking websites, as well as the ability to keep them running without issues.

 

When your web site is comparatively new and expanding, do not get ahead of yourself and advance to dedicated hosting, it will be slightly more costly.


Many hosting suppliers provide all 3 types of hosting;


Like bluehost, they offer all three types of hosting at comparatively low pricing

Shared hosting

VPS

Dedicated

 

Moreover, you will be pleased to upgrade your current hosting when it becomes necessary to do so.

 

And bluehost will remind you in advance if they see a need for you to upgrade to higher hosting services.


Create an account right away and start enjoying the benefits of your own website.


Hopefully, the article above helps to get things going for you.


If you have suggestions, questions, or opinions about what you’ve read,


Don’t hesitate to reach me out.


Thank you, and good luck!


Follow our Facebook page ,connect with me on LinkedIn , follow me on twitter and have a look at some of my other work here.




 


Saturday 13 March 2021

GetResponse email marketing, pricing, features...

 


Some Jobs are not easy and marketing is one of them, especially when it comes to converting users into customers.



Bulletins have been doing this for many years now, though they sometimes become relaxed about creativity and design.




In this review, we will discuss one of the bulletin services that has made a huge impact on the Email marketing industry.



GetResponse. And in this post, I will review and tell you why it is one of the best email marketing services.



Marketing is not only about getting visitors to your site, you want them to keep on coming back again and again.



But how will you do that?



By providing them with a beautiful and impressive newsletter or bulletin;



You can then send to them emails, blogs, follow-ups, and your new products for promotions.



This will also build the trust for your brand.



But can you rely on GetResponse to do a good job at this?



Well we all know that a marketing tool should be unique and valuable.



It should be able to produce the results you want cheaply and easily.



I doubt you never knew this; but let me drill down and review it for you.



What is GetResponse?


With More than 350,000 customers in 183 countries

you should trust GetResponse, 


The world’s easiest email marketing platform, Getresponse is now

available in 27 different languages. 


The company operates globally with offices in Poland, the U.S.,

Canada, Malaysia, and Russia

with more than 300 passionate professionals on board.


Getresponse has more than 15 years of experience,

and  continues to deliver excellent-quality online marketing solutions

that empower entrepreneurs and make their businesses grow.


Their must-have marketing tools include -



. Email Marketing


. Landing pages


·  Webinars


·  Marketing automation



If you are turning into a fan of GetResponse, I will discuss what GetResponse does in-detail in the further review.



Features



GetResponse is a powerful suite of marketing tools used globally by professionals, entrepreneurs, marketers, and blog writers.



Here is the list of features you will find on GetResponse -



Email Marketing



Email marketing is one of the best ways to engage with your customers; it is one of the oldest but still the most powerful marketing tool.



With GetResponse, you can -



. Generate automated emails and create perfect marketing pitches.


. Set-up autoresponders


· Track your emails and get analytical metrics


· Set transactional emails for your products (Delivery, confirmation, billing, and more).


 

 

 



Landing Pages



You can never track users and customers who visit your blog or website unless they have commented clicked or made a purchase.



About 80% of the websites worldwide see a bounce rate of above 90%.



The best you can do is, serve them with fancy and captivating signup forms and pop-up banners. 



Collect there emails, and keep them engaged through email marketing.



Using landing pages, you can convert the users into customers before they decide to bounce back.



But what is it that GetResponse does better than other marketing tools?



Here is the list -



Popups

Catch more signups with precisely-timed popup forms


Forms

Collect your leads’ data and nurture them with highly-targeted emails


Countdown timer

Let people know the clock’s ticking – and get them to sign up or buy


Webinars
Promote your online events, attract crowds and turn them into leads


Ecommerce
Start selling and getting paid right on your landing pages


Facebook ads
Drive high-quality traffic to your page from 









Marketing Automation Tools



The right set of marketing tools will always increase your leads by anything over 30%-70%, and the rest of the job is done by your products and their quality that returns the users to your website.



But why pay for the individual marketing tools on different platforms when you can have them all in one-place?



On GetResponse, you get a great set of marketing automation tools -



  • Save time and resources

Use prebuilt workflows for specific campaigns or easily build

your own automations.


  • Capture and convert new leads

Send automated emails to all new subscribers and

nurture them with relevant offers.


  • Sell more with less effort

Automatically reach cart abandoners or recommend

products your customers love.


  • Build a connection with your audience

Add a personal touch to every message and campaign using

robust customer data.




 


But I believe that, this could have been even much better.



Because there tools are great for marketing automation, but their features are limited.



They could have added a few more add-ons such as personalized campaigns and follow ups, inbound marketing analytics, and combine CRM, Marketing, and Pipeline management tools like Hubspot.



Webinars



GetResponse also has a webinar section to grow your audience with engaging videos, screen sharing, call-to-action-buttons, on-demand webinars, and polls and queries.



This is an excellent marketing initiative and if you have not implemented it yet, give it a try, and you will see a boost in your visitor’s list.



Also, GetResponse is the easiest way to integrate webinar marketing.



Conversion Funnels



If you are receiving a lot of visitors, but you cannot sell your product, there is something wrong with your marketing.



It would be best if you tried implementing multiple conversion funnels;



and GetResponse does provide funnel tools, and i recommend them for this.



The tools are impressive, they work to their full potential, and you can get lead conversions immediately.


Here are the tools -


  • Simple opt-in funnels

Use standard opt-in funnels to capture new leads on your landing page.


  • Lead magnet funnels

Share valuable content in exchange for email addresses and grow your list faster.


  • Sales funnels

Promote, sell, and deliver your products online with simple, effective sales funnels.


  • Webinar funnels

Build relationships and turn your expertise into revenue with free or paid webinars.




 





Paid Ads



Advertisements on Facebook and Google are tricky; they usually close your ad account for the smallest tweaks in your account.



But yes, there is a supportive management team that works with you and the tools to give you the best-paid advertising.


GetResponse serves paid ads to -



  • Target subscribers with ads that are optimized with content
  • you know they'll like.


  • Locate people that have similar interests to your existing contacts.


  • Retarget people who left your page without converting with new,
  • relevant ads.


  • Run targeted ads that help you promote your products
  • and services.



Some tools also allow you to create animated social banners, videos and integrate powerful retargeting campaigns.



Our experience with social tools has been good; we have ditched some of our paid poster creators for the ones on GetResponse.







Web-Push Notifications



The last and best tool that GetResponse offers and is also the most needed is web-push notification.



With GetResponse, you can -


  • Bring people back to your website

Returning site visitors are more likely to convert than first-timers.


  • Convert strangers to customers

Increase web push subscription rates with custom opt-in prompts.


  • Optimize your marketing stack

Web pushes are an essential growth and messaging tool in your marketing toolkit.


  • Enjoy no-limits notifications

Share unlimited notifications to engage customers with timely offers and updates.





We find all the tools interactive and working at the finest and potential.



But what we experienced the best on GetResponse is email marketing and conversion funnels.



Pricing



GetResponse gives you a 30-day free trial without having to enter the payment information.


The premium plans are not that expensive, and they are great for individuals, professionals, and businesses.



Here are the plans and pricing -





All these plans can also be subscribed with yearly and 2-years subscriptions.



You get a whopping discount when you go with long-term plans.



Additionally, all the plans include the basic tools, and higher plans include premium tools and basic tools.


 

Pros and cons



Pros -


• User-friendly


• Flexible plans


• Conversion funnels work great


• Best Email-Marketing tool


Cons -


• Unimpressive analytics


• Slow in delivering


• 2-Factor authentication not supported


• No good drag and drop flexibility

 

  

 

Final Thoughts



Overall, GetResponse is a great marketing tool, and we love the Email-Marketing and Conversion Funnel tools.



The plans are flexible, and we found GetResponse in our review to be one of the best tools for converting and generating leads.



Can we recommend GetResponse?


Yes we can, it’s a great marketing tool.

 

 


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