Digital Marketing Blog: GetResponse email marketing, pricing, features...

Saturday 13 March 2021

GetResponse email marketing, pricing, features...

 


Some Jobs are not easy and marketing is one of them, especially when it comes to converting users into customers.



Bulletins have been doing this for many years now, though they sometimes become relaxed about creativity and design.




In this review, we will discuss one of the bulletin services that has made a huge impact on the Email marketing industry.



GetResponse. And in this post, I will review and tell you why it is one of the best email marketing services.



Marketing is not only about getting visitors to your site, you want them to keep on coming back again and again.



But how will you do that?



By providing them with a beautiful and impressive newsletter or bulletin;



You can then send to them emails, blogs, follow-ups, and your new products for promotions.



This will also build the trust for your brand.



But can you rely on GetResponse to do a good job at this?



Well we all know that a marketing tool should be unique and valuable.



It should be able to produce the results you want cheaply and easily.



I doubt you never knew this; but let me drill down and review it for you.



What is GetResponse?


With More than 350,000 customers in 183 countries

you should trust GetResponse, 


The world’s easiest email marketing platform, Getresponse is now

available in 27 different languages. 


The company operates globally with offices in Poland, the U.S.,

Canada, Malaysia, and Russia

with more than 300 passionate professionals on board.


Getresponse has more than 15 years of experience,

and  continues to deliver excellent-quality online marketing solutions

that empower entrepreneurs and make their businesses grow.


Their must-have marketing tools include -



. Email Marketing


. Landing pages


·  Webinars


·  Marketing automation



If you are turning into a fan of GetResponse, I will discuss what GetResponse does in-detail in the further review.



Features



GetResponse is a powerful suite of marketing tools used globally by professionals, entrepreneurs, marketers, and blog writers.



Here is the list of features you will find on GetResponse -



Email Marketing



Email marketing is one of the best ways to engage with your customers; it is one of the oldest but still the most powerful marketing tool.



With GetResponse, you can -



. Generate automated emails and create perfect marketing pitches.


. Set-up autoresponders


· Track your emails and get analytical metrics


· Set transactional emails for your products (Delivery, confirmation, billing, and more).


 

 

 



Landing Pages



You can never track users and customers who visit your blog or website unless they have commented clicked or made a purchase.



About 80% of the websites worldwide see a bounce rate of above 90%.



The best you can do is, serve them with fancy and captivating signup forms and pop-up banners. 



Collect there emails, and keep them engaged through email marketing.



Using landing pages, you can convert the users into customers before they decide to bounce back.



But what is it that GetResponse does better than other marketing tools?



Here is the list -



Popups

Catch more signups with precisely-timed popup forms


Forms

Collect your leads’ data and nurture them with highly-targeted emails


Countdown timer

Let people know the clock’s ticking – and get them to sign up or buy


Webinars
Promote your online events, attract crowds and turn them into leads


Ecommerce
Start selling and getting paid right on your landing pages


Facebook ads
Drive high-quality traffic to your page from 









Marketing Automation Tools



The right set of marketing tools will always increase your leads by anything over 30%-70%, and the rest of the job is done by your products and their quality that returns the users to your website.



But why pay for the individual marketing tools on different platforms when you can have them all in one-place?



On GetResponse, you get a great set of marketing automation tools -



  • Save time and resources

Use prebuilt workflows for specific campaigns or easily build

your own automations.


  • Capture and convert new leads

Send automated emails to all new subscribers and

nurture them with relevant offers.


  • Sell more with less effort

Automatically reach cart abandoners or recommend

products your customers love.


  • Build a connection with your audience

Add a personal touch to every message and campaign using

robust customer data.




 


But I believe that, this could have been even much better.



Because there tools are great for marketing automation, but their features are limited.



They could have added a few more add-ons such as personalized campaigns and follow ups, inbound marketing analytics, and combine CRM, Marketing, and Pipeline management tools like Hubspot.



Webinars



GetResponse also has a webinar section to grow your audience with engaging videos, screen sharing, call-to-action-buttons, on-demand webinars, and polls and queries.



This is an excellent marketing initiative and if you have not implemented it yet, give it a try, and you will see a boost in your visitor’s list.



Also, GetResponse is the easiest way to integrate webinar marketing.



Conversion Funnels



If you are receiving a lot of visitors, but you cannot sell your product, there is something wrong with your marketing.



It would be best if you tried implementing multiple conversion funnels;



and GetResponse does provide funnel tools, and i recommend them for this.



The tools are impressive, they work to their full potential, and you can get lead conversions immediately.


Here are the tools -


  • Simple opt-in funnels

Use standard opt-in funnels to capture new leads on your landing page.


  • Lead magnet funnels

Share valuable content in exchange for email addresses and grow your list faster.


  • Sales funnels

Promote, sell, and deliver your products online with simple, effective sales funnels.


  • Webinar funnels

Build relationships and turn your expertise into revenue with free or paid webinars.




 





Paid Ads



Advertisements on Facebook and Google are tricky; they usually close your ad account for the smallest tweaks in your account.



But yes, there is a supportive management team that works with you and the tools to give you the best-paid advertising.


GetResponse serves paid ads to -



  • Target subscribers with ads that are optimized with content
  • you know they'll like.


  • Locate people that have similar interests to your existing contacts.


  • Retarget people who left your page without converting with new,
  • relevant ads.


  • Run targeted ads that help you promote your products
  • and services.



Some tools also allow you to create animated social banners, videos and integrate powerful retargeting campaigns.



Our experience with social tools has been good; we have ditched some of our paid poster creators for the ones on GetResponse.







Web-Push Notifications



The last and best tool that GetResponse offers and is also the most needed is web-push notification.



With GetResponse, you can -


  • Bring people back to your website

Returning site visitors are more likely to convert than first-timers.


  • Convert strangers to customers

Increase web push subscription rates with custom opt-in prompts.


  • Optimize your marketing stack

Web pushes are an essential growth and messaging tool in your marketing toolkit.


  • Enjoy no-limits notifications

Share unlimited notifications to engage customers with timely offers and updates.





We find all the tools interactive and working at the finest and potential.



But what we experienced the best on GetResponse is email marketing and conversion funnels.



Pricing



GetResponse gives you a 30-day free trial without having to enter the payment information.


The premium plans are not that expensive, and they are great for individuals, professionals, and businesses.



Here are the plans and pricing -





All these plans can also be subscribed with yearly and 2-years subscriptions.



You get a whopping discount when you go with long-term plans.



Additionally, all the plans include the basic tools, and higher plans include premium tools and basic tools.


 

Pros and cons



Pros -


• User-friendly


• Flexible plans


• Conversion funnels work great


• Best Email-Marketing tool


Cons -


• Unimpressive analytics


• Slow in delivering


• 2-Factor authentication not supported


• No good drag and drop flexibility

 

  

 

Final Thoughts



Overall, GetResponse is a great marketing tool, and we love the Email-Marketing and Conversion Funnel tools.



The plans are flexible, and we found GetResponse in our review to be one of the best tools for converting and generating leads.



Can we recommend GetResponse?


Yes we can, it’s a great marketing tool.

 

 


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